Dr. Beast

Helping leaders build the anatomy of a beast.

Featured in

Bravo TV

Refinery29

NJ.com

NY Post

Hoboken Girl

Honeysuckle

Magazine

ABOUT

a Leader in improving people, places, and processes — with purpose AND clarity.

Dr. Alyza Brevard-Rodriguez, widely known as Dr. Beast, is a leadership scholar, creative entrepreneur, strategist, and executive producer who helps ambitious leaders turn adversity into ability, ideas into execution, and experience into greater freedom.

Her work centers on helping founders, executives, and emerging leaders navigate complexity, embrace reinvention, and build meaningful success on their own terms. Through leadership development, business strategy, executive advisory, and strategic communications and media repositioning, she helps individuals and organizations translate vision into action while creating the human-centered systems necessary for sustainable growth.

With more than two decades of combined experience spanning military leadership, public service, entrepreneurship, academia, and regulated industries, Dr. Beast brings a multidisciplinary perspective shaped by both rigorous research and real-world execution. A 10 year U.S. Navy 2x combat veteran with a doctorate in Leadership, Management, and Policy, she has built and operated an award-winning multi-location wellness businesses, built and led a licensed cannabis dispensary, taught as a business professor, and developed media platforms that connect industry, education, policy, and culture.

As the executive producer at Beast Media & Strategic Communications (BMSC), she extends her expertise into media production, narrative strategy, and public-interest communications. Through Beast Media Network, she develops and distributes programming that makes complex conversations around business, leadership, research, and policy more accessible to broader audiences.

Her personal philosophy, The Anatomy of a Beast, explores the mindset, mastery, adaptability, and creative ownership required to evolve beyond limitations. Drawing from her experiences navigating business success, institutional challenges, and profound personal reinvention from traumatic injurt, she approaches resilience not simply as the ability to recover, but as the capacity to transform experience into greater capability, opportunity, and independence.

What distinguishes Dr. Beast is her ability to connect the human side of leadership with the strategic realities of building and sustaining something meaningful. Her approach is evidence-informed, culturally fluent, and grounded in experience—combining the perspective of a scholar with the practical understanding of someone who has built businesses, led teams, navigated complex systems, and reinvented herself along the way.

Whether advising executives, supporting entrepreneurs through transitions, helping organizations clarify their vision, or sharing lessons through speaking and media, her work is guided by one principle:

Leadership is not simply about achieving success. It's about developing the ability, clarity, and freedom to define what success looks like for yourself.

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Portfolio of projects

is a media network on YouTube built around leadership, business, politics, and policy with a strategic intention around cannabis, education, and culture in the rawest, professionalized form. Known as the PBS of Cannabis, we amplify real stories, real operators, and real leaders while shaping the conversations that drive communities, industries, and systems forward.

Flowers & Tea

Coffee & cannabis

Upcoming Events & appearances

  • flyer of a cannabis event called necann from beast media

    Beast Media & Strategic Communications is serving as NECANN New Jersey’s official programming and media partner, producing a dynamic two-day experience centered on leadership, policy, research, entrepreneurship and cannabis culture. The partnership includes the main stage program, six expert panels, a featured fireside chat, the inaugural Academic Research Symposium, the Coffee & Cannabis x We Are Jersey Green Carpet Interview Series, the Flowers & Tea Wellness Lounge and the Social Equity Shuttle. Through intentional programming and strategic storytelling, Beast Media is helping NECANN amplify homegrown talent, women leaders, emerging voices and the future of the Northeast cannabis industry.

  • "Professor B-Rodriguez has been a great resource throughout the course, always approachable and genuinely invested in her students’ growth. Her real-world business experience made the material practical and relevant, not just theoretical. I would strongly recommend her class to any student interested in business who wants guidance that actually applies beyond the classroom."

    Syed Shah, Former Student

  • Dr. Beast doesn’t just advise, she builds and really gets invovled in the project. Her guidance helped us align our strategy, brand, and operations in a way that finally made sense. She understands pressure, regulation, and execution, and she brings calm clarity to complex environments.

    Former Client

  • Her authenticity is unmatched. What sets her apart is that the work is grounded in lived experience and evidence. The shift in how I lead and communicate has been immediate and lasting.

    Former Customer

If you're interested in working with Dr. Beast, complete the form with details about your project. You will received a response back as soon as possible.

Let’s Work Together

Awards

Credit: NY Islanders Veteran of the Game

Credit: Hudson County Chamber/ Former Board Member


Jersey City Veteran Business Owner of the Year

NJ Biz Veterans in Business Award

2024


Xi Lambda Chapter Citizen of the Year

2023


2023


Cannabis Shero Trailblazer Award

Mindbody's Diversity and Inclusion Visionary Award

2023


2020


NJ Biz 40 under 40

2020



Hoboken Girl’s Women to Watch

U.S. Navy Sailor of the Year

2019

2018

John Jay Graduate Community Award

2017