Dr. Beast
Helping leaders build the anatomy of a beast.
Featured in
Bravo TV
Refinery29
NJ.com
NY Post
Hoboken Girl
Honeysuckle
Magazine
ABOUT
a Leader in improving people, places, and processes — with purpose AND clarity.
Dr. Alyza Brevard-Rodriguez, widely known as Dr. Beast, is a leadership scholar, creative entrepreneur, strategist, and executive producer who helps ambitious leaders turn adversity into ability, ideas into execution, and experience into greater freedom.
Her work centers on helping founders, executives, and emerging leaders navigate complexity, embrace reinvention, and build meaningful success on their own terms. Through leadership development, business strategy, executive advisory, and strategic communications and media repositioning, she helps individuals and organizations translate vision into action while creating the human-centered systems necessary for sustainable growth.
With more than two decades of combined experience spanning military leadership, public service, entrepreneurship, academia, and regulated industries, Dr. Beast brings a multidisciplinary perspective shaped by both rigorous research and real-world execution. A 10 year U.S. Navy 2x combat veteran with a doctorate in Leadership, Management, and Policy, she has built and operated an award-winning multi-location wellness businesses, built and led a licensed cannabis dispensary, taught as a business professor, and developed media platforms that connect industry, education, policy, and culture.
As the executive producer at Beast Media & Strategic Communications (BMSC), she extends her expertise into media production, narrative strategy, and public-interest communications. Through Beast Media Network, she develops and distributes programming that makes complex conversations around business, leadership, research, and policy more accessible to broader audiences.
Her personal philosophy, The Anatomy of a Beast, explores the mindset, mastery, adaptability, and creative ownership required to evolve beyond limitations. Drawing from her experiences navigating business success, institutional challenges, and profound personal reinvention from traumatic injurt, she approaches resilience not simply as the ability to recover, but as the capacity to transform experience into greater capability, opportunity, and independence.
What distinguishes Dr. Beast is her ability to connect the human side of leadership with the strategic realities of building and sustaining something meaningful. Her approach is evidence-informed, culturally fluent, and grounded in experience—combining the perspective of a scholar with the practical understanding of someone who has built businesses, led teams, navigated complex systems, and reinvented herself along the way.
Whether advising executives, supporting entrepreneurs through transitions, helping organizations clarify their vision, or sharing lessons through speaking and media, her work is guided by one principle:
Leadership is not simply about achieving success. It's about developing the ability, clarity, and freedom to define what success looks like for yourself.
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Portfolio of projects
is a media network on YouTube built around leadership, business, politics, and policy with a strategic intention around cannabis, education, and culture in the rawest, professionalized form. Known as the PBS of Cannabis, we amplify real stories, real operators, and real leaders while shaping the conversations that drive communities, industries, and systems forward.
Flowers & Tea
Coffee & cannabis
Upcoming Events & appearances
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Beast Media & Strategic Communications is serving as NECANN New Jersey’s official programming and media partner, producing a dynamic two-day experience centered on leadership, policy, research, entrepreneurship and cannabis culture. The partnership includes the main stage program, six expert panels, a featured fireside chat, the inaugural Academic Research Symposium, the Coffee & Cannabis x We Are Jersey Green Carpet Interview Series, the Flowers & Tea Wellness Lounge and the Social Equity Shuttle. Through intentional programming and strategic storytelling, Beast Media is helping NECANN amplify homegrown talent, women leaders, emerging voices and the future of the Northeast cannabis industry.
Awards
Credit: NY Islanders Veteran of the Game
Credit: Hudson County Chamber/ Former Board Member
Jersey City Veteran Business Owner of the Year
NJ Biz Veterans in Business Award
2024
Xi Lambda Chapter Citizen of the Year
2023
2023
Cannabis Shero Trailblazer Award
Mindbody's Diversity and Inclusion Visionary Award
2023
2020
NJ Biz 40 under 40
2020
Hoboken Girl’s Women to Watch
U.S. Navy Sailor of the Year
2019
2018
John Jay Graduate Community Award
2017