Dr. Beast
Helping leaders build the anatomy of a beast.
Featured in
Bravo TV
Refinery29
NJ.com
NY Post
Hoboken Girl
Honeysuckle
Magazine
how i can help….
Every project is shaped by context, goals, and scope.
If you’re envisioning something outside these offerings, custom engagements or hybrid services are welcome. I love a challenge & unique project.
-
Executive & Leadership Advisory
Executive-level one-on-one coaching, group coaching, and workshops for leaders navigating transformation, pivot, power, and responsibility. This work focuses on decision-making under pressure, sustainable performance, leadership and the work within; building the anatomy of a Beast.
Resilience, Healing & Identity-Based Leadership Work
As a two-time combat-disabled U.S. Navy veteran living with cPTSD and a high ACEs score, Dr. Beast began a personal journey of healing and self-discovery after many of the systems designed to support military seperation failed. That journey began before cannabis, but the plant accelerated it, opening the door to deeper reflection, regulation, awareness and self-trust/confidence.
This work draws from that lived experience and years of study, integrating mindset recalibration, trauma healing, emotional intelligence, and resilience-building practices. Clients engage in reflective and embodied work designed to shift perspective, strengthen nervous-system awareness, rebuild internal safety, and lead with authenticity rather than survival patterns.
This is not therapy. It is leadership work rooted in healing, clarity, and sustainable capacity.
Astrology, Birth Chart & Narrative Insight Sessions
For leaders seeking deeper self-understanding, Dr. Beast offers birth chart–informed sessions as a complementary leadership tool. Astrology is used as a reflective framework to explore identity, decision-making patterns, timing, strengths, and blind spots.
These sessions support leaders in understanding how they operate under pressure, where resistance or misalignment may exist, and how to lead in greater alignment with their natural wiring. The work is practical, grounded, and integrated into leadership development.
How These Layers Work Together
Clients may engage in one layer or a blended approach. Some begin with executive advisory and move into resilience or identity work. Others enter through astrology-based insight and expand into leadership strategy. Each engagement is tailored, intentional, and designed to meet leaders where they are.
-
Providing marketing services with an expertise in brand strategy and design services for mission-driven, culture-forward organizations seeking vision, alignment, and long-term relevance.
My work centers on strategic positioning, narrative architecture, and brand identity systems, bridging insight, design, and execution. I partner with organizations to define what makes them distinct, articulate it with precision, and express it consistently across visual identity, messaging, packaging, digital experiences, and market-facing touchpoints.
Grounded in principle and guided by disciplined process, the work moves beyond surface-level aesthetics to build cohesive brand systems that support decision-making, adaptability, and scale. This includes positioning frameworks, messaging hierarchies, identity systems, and go-to-market alignment — ensuring every expression of the brand reinforces its core intent.
The result is brand work that is thoughtful, culturally resonant, and operationally sound….designed to perform in real-world environments while remaining flexible enough to evolve as organizations and audiences grow.
-
Thought-provoking keynotes on resilience, leadership, wellness, healing and transformation.
Recent Talks & Sessions:
A 2-Day Leadership & Alignment Masterclass
Panel - Cannabis Policy Now: Advocacy, Action And Accountability
Workshop - Building A Brand & Ensuring Long-Term Success
Moderator - Elevating Cannabis Education: Bridging Academia + The Industry
Benzinga Panel - The Next Generation: Making a Case for mis-Market Investability
Session - Branding with Corporate Social Responsibility
-
Operational strategy, SOP development, technical writing, regulatory navigation, inventory management, buying strategies and cultural competency for cannabis operators, investors, and policy leaders.
-
From wellness spaces to regulated and unregulated retail facilities, I support the development of experience-driven retail and brand environments for mission-driven, culture-forward organizations—where space functions as an extension of brand strategy, not a standalone design exercise.
The work integrates spatial strategy, customer journey mapping, and brand expression, balancing regulatory compliance, operational flow, and emotional resonance. I partner with teams to design spaces that are intuitive, efficient, and aligned with brand intent — supporting both customer experience and staff operations.
Services include experiential concept development, spatial and flow planning, environmental branding, and in-store storytelling — ensuring physical environments reinforce narrative, encourage connection, and perform in real-world conditions.
The result is retail and experiential design that is purposeful, compliant, and culturally attuned, translating brand values into environments people can feel, move through, and remember. -
Providing strategic media, storytelling, and communications advisory for mission-driven, culture-forward organizations seeking to build authority, shift narratives, and engage audiences with credibility and intention.
This work is informed by the development and operation of two owned media platforms, which function not only as content channels, but as strategic infrastructures under Beast Media — used to increase visibility, educate consumers, advance policy dialogue, and challenge stigma within highly regulated and culturally complex industries. These platforms are leveraged to strengthen brand and founder authority, elevate underrepresented perspectives, and contribute to broader cultural and institutional conversations.
My approach to storytelling is grounded in both cultural fluency and technical execution. With roots in hip-hop, music writing, and narrative expression — combined with deep experience in technical writing, policy-informed communication, and executive-level messaging — bridging creative storytelling with strategic clarity.
This includes executive producing and directing a wide range of content formats, from brand and campaign storytelling to music videos, long-form interviews, educational programming, and public advocacy media.Services span narrative strategy, message architecture, content development, and strategic distribution — ensuring stories are not only compelling, but purposeful, aligned, and positioned to move audiences, influence perception, and support long-term brand and organizational goals.
The result is media and communications work that is culturally resonant, strategically sound, and designed to perform across platforms, policy environments, and public discourse. -
Design and develop courses, workshops, and educational frameworks grounded in research, lived experience, and applied practice — built for institutions, organizations, and teams seeking depth, rigor, and real-world relevance.
This work integrates academic scholarship, industry expertise, and systems thinking to create learning experiences that move beyond surface-level instruction.
Programs are designed to build conceptual understanding, critical thinking, and practical application, ensuring learners can translate knowledge into decision-making, leadership, and impact.
ABOUT
a Leader in improving people, places, and processes — with purpose AND clarity.
Dr. Alyza Brevard-Rodriguez, more commonly known as Dr. Beast, is a leadership scholar, business architect, cultural strategist and communicator whose work blends authentic leadership, strategic execution, wellness, and human-centered systems to drive sustainable, high-impact leadership and cultural change at the intersection of industry, policy, and education.
Her expertise sits at the intersection of leadership development, brand and narrative strategy, regulated-industry operations, experiential design, education, and media/content production. With over two decades of combined experience across military leadership, entrepreneurship, public service, academia, and wellness/cannabis operations, she brings uncommon pattern recognition to complex environments where pressure, policy, and people collide.
Dr. Beast is the owner and operator of a licensed cannabis dispensary, a former multi-unit wellness studio founder, a business professor, and the creator of multiple media platforms focused on leadership, culture, and policy change. Her work is grounded in qualitative research, lived experience, and real-world execution, not just theory alone.
Clients work with Dr. Beast to clarify strategy, design experiences, strengthen their leadership or vision, navigate regulation, tell credible stories that move organizations forward and win. Whether advising executives, coaching leaders in transition or ascension, shaping retail environments, or delivering keynote talks, her approach is evidence-informed, culturally fluent, and built for sustainability.
This work is for those ready to build with intention, lead with clarity, and create systems that endure.
Available for consulting, advisory, speaking and custom engagements.
The Other Side Dispensary
As Founder, CEO, and CMO of The Other Side Dispensary, Dr. Brevard-Rodriguez leads regulatory compliance, retail strategy, brand and marketing, customer experience, and team development. She has built a mission-driven, community-oriented dispensary setting a standard for culturally competent, education-forward, experiential cannabis retail — where exceptional service and informed guidance are central to the customer experience.
current roles
Flowers & Tea Podcast
As creator, executive producer, and host, she shapes the vision, editorial direction, and guest experience — holding space for thoughtful conversations on womanhood, leadership, wellness, and life in bloom. The platform blends softness with depth, offering culturally resonant dialogue around politics pot and policy.
Coffee & Cannabis Podcast
Coffee & Cannabis is a flagship podcast created and hosted by Dr. Beast, featuring bold, unfiltered conversations with industry leaders, culture shifters, and change-makers. In her role as creator and executive producer, she curates conversations that examine leadership, equity, entrepreneurship, and the evolving cannabis industry—bridging lived experience with critical insight and cultural relevance.
Professor
Serving as an adjunct professor since 2023 teaching cannabis science, business, and entrepreneurship coursework. In addition to instruction, she develops industry-aligned curricula and educational frameworks that bridge policy, operations, science, and lived experience — preparing students to navigate real-world systems with critical thinking, cultural competence, and practical skill.
is a media platform built around leadership, business, politics, and policy with a strategic intention around cannabis, education, and culture in the rawest, professionalized form. We amplify real stories, real operators, and real leaders while shaping the conversations that drive communities, industries, and systems forward.
Flowers & Tea
Coffee & cannabis
Portfolio of projects
If you're interested in working with Dr. Beast, complete the form with details about your project. You will received a response back as soon as possible.
Let’s Work Together
Upcoming Events & appearances
-
Detroit, Michigan
02.06.2025 6:00-8:00PM
In collaboration with High Prophecy, Dr. Beauty and Dr. Beast will co-lead a Sister Circles workshop focused on healing, reflection, and community-building. This intimate gathering creates space for connection, wellness, and shared growth rooted in care and cultural understanding.
-
Ignite conference
2.10.2026 10:00-5:00PM
Hosted by the former showrunners of the Benzinga Conference, Ignite brings together leading voices across cannabis, policy, and innovation. Dr. Beast will serve as a panelist at the Westin in her city, Jersey City
-
WOMEN IN NJ CANNABIS
03.14.2026 1:00-5:00PM
Hosted by Heady NJ and held at Lobby Nightclub, this women-centered event will highlight the realities of navigating the New Jersey cannabis landscape. Dr. Beast will participate in conversations advancing visibility, equity, and sustainable leadership for women in the industry.
Awards
courtesy: NY Islanders Veteran of the Game
courtesy: Hudson County Chamber
NJ Biz Veterans in Business Award
Jersey City Veteran Business Owner of the Year
2024
2023
Xi Lambda Chapter Citizen of the Year
2023
Cannabis Shero Trailblazer Award
Mindbody's Diversity and Inclusion Visionary Award
2023
2020
NJ Biz 40 under 40
2020
Hoboken Girl’s Women to Watch
2019
U.S. Navy Sailor of the Year
2018
John Jay Graduate Community Award
2017