music therapy

Where healing, culture, and creative strategy meet.

dr. beast musical journey

Music has always been part of the work.

Before entrepreneurship, before academia, before leadership titles, creativity was the entry point. Music was the original language, as an outlet for expression, regulation, and reflection. I was raised around hip-hop—immersed early in the creative energy, storytelling, and discipline that shape the culture. Surrounded by artists and producers who went on to define eras, like French Montana, Max B, Droop Pop, Chinx, Damegrease….and I began crafting my own creative path early. Music wasn’t just sound; it was structure, expression, and truth. When life shifted toward service and the military, that creative practice was set aside in service of duty. Leadership, discipline, and professional growth followed, but the relationship to music never left.

But a lack of trust in what the future could hold pushed me toward something more stable. I chose service. I chose the military. I chose leadership, structure, and responsibility. In that chapter, I grew as a professional and a leader, but the relationship to music never disappeared.

Fifteen years later, post-service, music returned not as a gamble, but as a tool and healing practice. A method of regulation. A way to process experience beyond language. And eventually, a strategic asset.


This page features original music and visual content created as:

  • A therapeutic outlet for healing and integration

  • A reflection practice supporting resilience and emotional regulation

  • A creative extension of leadership and identity work

  • A culturally relevant strategy within a highly restricted industry

  • A strategic medium used in marketing, storytelling, and brand visibility

Today, music lives within this body of work as both personal wellness practice and creative strategy. It informs how I build campaigns, create content, and help brands show up culturally—especially within a highly restricted industry like cannabis, where traditional marketing pathways are limited. Hip-hop and cannabis share a long-standing connection rooted in storytelling, community, resistance, and identity. Music allows that connection to feel authentic rather than forced.

Music Therapy is not separate from the work. It is part of the infrastructure that sustains it—where wellness, culture, creativity, and strategy meet. Here, creativity isn’t a hobby. It’s a practice. A language. And a way of helping others tell their stories, build relevance, and reconnect with themselves.

let’s make magic together