The King Palm collaboration represents a strategic product launch designed to meet consumer demand for cleaner, tobacco-free cannabis consumption. Working at the intersection of brand alignment, retail strategy, wellness and education, this collaboration brought an exclusive King Palm product to market through The Other Side Dispensary navigating all regulatory and compliance hurdles from the state.

The work included product positioning, in-store activation, customer education, and cultural storytelling—bridging national brand reach with local operator credibility.

The launch emphasized wellness-forward consumption, premium experience, and informed choice, while leveraging media visibility and retail trust to drive adoption.

This collaboration demonstrates how intentional partnerships between brands and operators can create meaningful market traction while elevating the customer experience.

The Women’s Jacket collaboration was a cultural and community-driven project created to spotlight women leaders operating within New Jersey’s cannabis industry.

Designed as both a wearable statement and a storytelling platform, the project brought together women operators to celebrate leadership, resilience, and collective visibility in a still-emerging market.

Beyond the physical product which was a uniquely patched denim jacket with all the womans brand logos for lifelong impressions and visibility.

The collaboration functioned as a media and narrative initiative—highlighting women’s journeys, leadership perspectives, and shared challenges within the industry. Connecting the product to the woman operator and adding an emotional storytelling lens. Through content, community engagement, and visibility, the project reinforced the importance of representation, solidarity, and shared infrastructure among women operators.

This collaboration reflects how product and brand storytelling initiatives can extend beyond commerce to shape culture and strengthen community.

Brand Visibility, Cultural Commentary & Thought Leadership

Flowers & Tea is a collaborative, women-centered media platform designed to elevate women leaders across cannabis, business, wellness, and culture.

Modeled in the spirit of a View-style conversation, the show brings together women from multiple states to engage in honest, informed dialogue around leadership, wellness, policy, and power — within intentional, women-led spaces.

Beyond content creation, Flowers & Tea functions as a brand-building and visibility engine for its collaborators.

Each participant benefits from expanded reach, authentic storytelling, and the opportunity to position themselves as thought leaders within their respective markets.

The platform prioritizes substance over performance, creating culturally fluent content that resonates with audiences and sponsors alike.

This collaboration demonstrates how media can be leveraged not only to tell stories, but to build brands, amplify women’s voices, and create meaningful cross-market exposure —without sacrificing authenticity.

Each collaboration is evaluated through a strategic lens, including:

• Brand and values alignment

• Cultural relevance and community impact

• Market readiness and regulatory considerations

• Storytelling and media integration

• Long-term sustainability over short-term hype

The goal is not volume, but intentionality.