Person wearing a medical vest with a name tag reading 'Dr. Beast', smiling and flexing arm muscle, with a towel wrapped around head and a cozy jacket.

Brand Identity & Creative Direction

Creative Scope & Capabilities

Projects are developed end to end, with oversight and execution across multiple creative disciplines, including:

  • Brand identity systems (logo, color theory, typography, visual language)

  • Narrative development and storytelling architecture

  • Ideal audience and avatar development

  • Retail and brick-and-mortar design, including in-store experience and spatial flow

  • Launch strategy, rollout planning, and creative advertising

  • Copywriting and long-form narrative development

  • Graphic design and asset creation

  • Sound and music integration as brand language

  • Scriptwriting, concept development, and visual direction

  • Creative direction for video, campaign content, and music-driven storytelling

This multidisciplinary model allows brands to emerge fully formed rather than piecemeal—ensuring consistency, intention, and longevity.

Work With Dr. Beast

End-to-End Creative Leadership

Dr. Beast operates as a full-spectrum creative director, leading projects from initial concept through execution and market deployment. The work begins at the ideation stage — often when a brand exists only as an abstract idea and evolves into a fully realized identity with clarity, cohesion, and cultural relevance.

This approach integrates strategy, design, storytelling, and environment. Each project is treated as a system rather than a single deliverable, ensuring alignment across visual identity, messaging, audience, experience, and distribution.

BRANDS BUILT

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BRANDS BUILT 〰️

Logo for tosd, featuring the words 'Tosd, The Other Side' in green and beige, with a stylized beige leaf or sunburst graphic beneath.
A black and purple stylized infinity symbol shaped like a heart with a check mark in the middle
Black graphic of a crown with three dots above, and the word "BEAST" curved beneath it on a white background.
Logo for 'Flowers & Tea' featuring a teacup with a cannabis leaf design, steam rising with a purple 'P3' and an upward arrow, and text 'POLITICS | POT | POLICY' in green.
A logo with the words "Coffee" and "Cannabis". The word "Coffee" has a steaming coffee cup icon replacing the letter "O". The word "Cannabis" has a green cannabis leaf icon replacing the letter "A". The background is black, and the text is white with a green border.

Dr. Beast has led the creation and evolution of several original brands, translating ideas into complete brand ecosystems.

Work with dr. beast

    • The Other Side Dispensary — brand identity, retail design, in-store experience, storytelling, and integrated media strategy

    • SW3AT Wellness — wellness-forward branding, aesthetic direction, and experiential design

    • Coffee & Cannabis — concept creation, media format development, tone, visual language, and audience positioning, retail merchandise development

    • Flowers & Tea — women-centered brand identity, set design, narrative format, and cultural positioning

    Some brands require full creation. Others require direction, cohesion, and restraint. Each engagement is shaped by the brand’s goals, market, and audience.

  • In addition to original ventures, Dr. Beast has provided creative direction and strategic input for external brands including Gud Essence, Paw Haven, and House Arrest.

    Support has spanned brand refinement, audience positioning, messaging clarity, marketing rollout strategy, and in store design and sourcing — often stepping in at critical inflection points where vision existed but cohesion was missing.

    These engagements reflect a consistent role of translating intent into structure, and ideas into executable systems that can scale, communicate clearly, and resonate with their intended audience.

  • Branding should be treated as infrastructure — not decoration.

    A brand is understood as a living system composed of visuals, sound, language, space, and behavior. Effective creative direction accounts for how a brand looks, how it communicates, how it occupies space, and how it is experienced over time.

    The goal is not trend-driven design, but enduring relevance.

  • Most organizations require five to ten specialists to accomplish what is outlined above — brand strategist, creative director, graphic designer, copywriter, retail designer, media producer, storyteller, and marketing person, however Dr. Beast consolidates that entire ecosystem into a single, integrated creative authority.

    The value is not simply efficiency — it is coherence.

    By housing strategy, design, narrative, environment, and execution within one operator, brands avoid the costly missteps that occur when multiple vendors interpret a vision differently.

    This model reduces friction, compresses timelines, and eliminates the dilution that often comes from fragmented creative teams, ultimately saving clients significant time, capital, and revision cycles.

    Dr. Beast operates beyond the constraints of traditional consulting. Engagements are inherently hands-on, execution-forward, and outcome-driven.

    Strategy is not delivered in decks alone…it is built, tested, refined, and deployed in real time.

    This approach results in consistent overdelivery. Not because it is promised, but because the work demands it and so does her standard.

    Clients are not paying for advice.

    They are paying for applied expertise, creative ownership, and a level of integration typically reserved for internal leadership teams.

GET OUT OF IDEATION & INTO EXECUTION