Episode 8 of Flowers & Tea welcomes communications strategist and cannabis industry veteran Gia Morón to the table.

Sponsored by Ascend and filmed live at The Other Side Dispensary in Jersey City, Dr. Beast, Danielle, and new co-host Chirali Patel & Rosemarie Moyene Matos sit down with Gia to unpack the real power behind communications, leadership, and influence in the cannabis industry.

With nearly three decades of experience spanning entertainment, Wall Street, and entrepreneurship — including 15 years at Goldman Sachs and leadership as President of Women Grow — Gia shares insights on building brands, preparing founders for crisis before it happens, and why media training is critical for entrepreneurs navigating public industries.

The conversation also dives into the gap between representation and real power for women in cannabis, the realities behind social equity programs, and Gia’s work bringing cannabis education into faith spaces through the Cannabis Business Summit series in New York City.